At 20 years old Steffan Lemke-Elms set up Festival Reebot a company that recycles wellington boots left at UK Festivals. With every welly product sold, 50p is used to help send the lower clog section of the welly to developing countries where they will be used as general footwear for those in need.
It all started when a pile of 4,000 wellies that were abandoned after Glastonbury Festival 2011, the first thought was: “There must be something we can do with these?” quickly followed by “But WHAT?”
Stefan Lemke-Elms along with Michael Eavis began developing a range of products made from the broken and un-paired wellies.
During the start-up of the business they made contact with a charity in Kenya called “Fountain Youth Initiative” whose aim is to improve and empower the lives of the local children and young adults in a community outside Nairobi. In 2013 they went to help out with and start a few projects in this community. The sale of their products now help with buying shoes, clothes and stationery for hundreds of children in this community. While out in Kenya they also started a chicken farm that now gives Fountain Youth Initiative a regular income, enabling them to supply 200 girls with sanitary pads each month.
Festival Reboot now closely work with a Small Steps Project, an amazing charity that acquire donations of celebrity footwear, such as Chris Martin, Elton John, Madonna and Taylor Swift, amongst others. This footwear is auctioned off to allow them to carry out their great work overseas to help improve the lives of those living on landfill sites. In 2013 Small Step Project and Festival Reboot worked on sending every single pair of un-damaged wellies to Romania.
From now on, every Festival they go to collect the abandoned wellies, Small Steps Project will take the full pairs to third world countries and recycle all the broken ones. Perfect Recycling!
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